The First Five - Automate Lead Capture and Response

Do you operate a service business that doesn't require site visits? See First5 Lead Generation — the standalone option →

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First5 in action.

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You've only got 5 minutes to turn a lead into a paying client

Website visitors wait seconds, not hours. First5 instantly understands their needs, captures their contact details and positions you as an efficient, professional operator at the top of your game — 24/7.

<20s
Average First5 Response
78%
Leads Choose The Business That Responds First
40%
Higher Conversion With A Professional Response
Your First Impression

You're not just selling a service.

You're selling a first impression.

You've spent years building your reputation, but in a digital-first world, that reputation is won or lost in the first five minutes. If you're on a call, taking a short break, or with a client — who is representing your brand when the next big opportunity knocks on your door?

Use the calculator to see what you're leaving on the table

Uncover Hidden Revenue

Your business is already generating leads. Now you can finally start closing them.

What's your average sale worth?
Monthly leads currently missed:
% of missed leads First5 would close:
Break-even Milestone
Clients to pay for Year 1
Gross Revenue Recovery
Annual Growth Potential

Bridge the $108,000 Gap in Your Revenue

You've seen the numbers. If you're not using AI to automate the recovery of that $108,000, you're already being left behind. While a traditional hire is limited by hours and memory, First5 provides the infrastructure to lock in every lead, 24/7.

Strategic Capability
The Human Bottleneck
First5 Strategic AI
Lead Response Speed
15 – 45 Minutes
Under 15 Seconds
Strategic Value Mapping
Basic Task Orientation
Full Value Proposition Engineering
Document Knowledge Base
Folders & Memory
Unlimited Organised Storage
Competitive Edge
Leads call your competitor
Instant "Lock-in" Capture
Availability
Business Hours Only
24 / 7 / 365
Professional Asset Delivery
Manual Emailing
Instant PDF / Guide Sending
Real-Time Custom Docs
Slow / Admin Heavy
Personalised PDF Generation
Sentiment & Intent Triage
Subjective Observation
Automated Urgent Alerts
Intelligence Maintenance
Static Training
Dynamic Monthly Updates
Operational Reliability
Sick Leave / ACC / Resign
Zero Downtime
Projected Annual Revenue Recovery
✕ 10 Leads lost / mo
✓ $108,000 Recovered
Total Year 1 Investment
~$55,000+ (Wages / ACC)
$3,750 Fixed
The Full-Circle Solution

Connect the dots.
Capture the Market.

Every missed call and slow quote is revenue walking straight to your competition. First5 is the professional infrastructure that converts your visitors into booked jobs, then puts a high-speed closing tool in your pocket for the site visit.

0s
Wait time
24/7
Sales Support
62%
On-site Close Rate
AI Business Admin

Your Website Just Became Your Best Salesperson.

It answers instantly. It qualifies hard. It books the job. And it does all of it while you're on the tools — without you lifting a finger.

Trained On Your Business. Not Generic AI.

Your zones, your rates, your rules — hard-coded in. It speaks your business with precision and never gives a wrong answer.

Built to Win Jobs, Not Just Answer Questions

This is a sales operator, not a support chatbot. It handles objections, builds urgency, and drives every conversation toward a confirmed booking.

Dave's Plumbing
Professional & Precise Plumbing Services
Hey, do you do emergency plumbing in Lower Hutt?
We certainly do! I have a technician available in your area right now. Shall I check Mike's schedule for an immediate booking?
Yes please. What's the call out fee?
For urgent dispatch, it's $95 + GST. I've confirmed Mike can arrive within the hour. Shall I lock that in?
Field App

Quote It. Close It. Get Paid. On the Spot.

The gap between site visit and signed job is where work dies. First5 eliminates that gap — so you win the work while you're still on-site.

Professional Quote in Under 3 Minutes

Measure, tap, done. Your full pricebook is right there. Generate a branded quote on your phone while the client's still standing in front of you.

Deposit in Hand Before You Drive Away

One tap sends a secure payment link. Deposit secured on the spot. The job is locked, the money's moving — no chasing, no follow-ups.

First5 Field App Dashboard
The Real Cost of Manual Admin

From Phone Tag to
Time Freedom.

Manual admin is a silent tax on your growth. First5 automates the front and back office so you can reclaim your evenings — and your revenue.

The Old Way

The Manual Loop

  • The 9PM Enquiry: Goes to voicemail. By 7AM, they've already booked the competitor who answered instantly.
  • The Site Visit: You take manual notes and promise a quote "tonight" — adding more to your after-hours list.
  • The Kitchen Table: You spend 8PM–10PM typing up PDF quotes instead of switching off.
  • The Cash Gap: You wait days for bank transfers to clear before you can even order materials.
The First5 Way

The Automated Loop

  • Instant Conversion: AI handles the 9PM enquiry, qualifies them, and books the site visit for you — while you sleep.
  • Driveway Quotes: You generate the quote on your phone. The client has the PDF before you've left the street.
  • Actual Evenings: Your admin is finished when the last job is finished. No night-shift required.
  • Deposit First: Secure the deposit through the app on the spot. Your cashflow is protected immediately.
15+ Admin Hours
Saved / Week
100% After-Hours
Lead Capture
0 Late-Night
Quotes
Expert Implementation

White-Glove Setup.
Zero Time Wasted.

We don't just hand you a login. We build your business brain, train your AI, and sync your data — while you stay focused on the job.

15 sports per month

Limited Enrolment & Success Guarantee

We only accept 15 new businesses per month to ensure every setup is high-performance. Your 1-year subscription countdown does not begin until we click 'Go Live' — which only happens once your system is fully onboarded, synced, and ready to win.

01

1. The Deep Dive

We upload your specific pricebook, travel zones, and business rules. Your First5 system is hard-wired with your businesses facts so it speaks with 100% accuracy from day one.

02

2. Technical Sync

We plug First5 into your current calendar. Lead data flows seamlessly into your existing workflow. No disruption, no re-learning.

03

3. The 'Go Live' Click

Only once you are satisfied and the system is ready do we flip the switch. This is the moment your annual service period officially begins. Not a second before.

Ready to secure your spot in the next 15?

lock in your spot & get first5 working for you
Economic Comparison

Hire a Machine,
Not a Salary.

A full-time admin costs you $55k+ a year — and when their workday ends, you're missing leads for 16 hours straight. First5 works 24/7, never misses a lead, and closes jobs while you're on the tools.

Traditional Office Admin
Annual Salary $55,000+
Hours Active 40 hrs / week
Response Time 2 – 4 Hours
After-Hours Leads Lost
On-Site Quoting Manual Entry
Sick Leave / ACC Your problem
Total Overhead
$4,580/mo
First5 AI Infrastructure
Annual Investment Fraction of a salary
Hours Active 168 hrs / week
Response Time Instant (~5s)
After-Hours Leads Booked & Synced
On-Site Quoting Instant Mobile App
Downtime Zero. Ever.
Your Total Annual Advantage
$55,000 saved on
admin overhead
+$108,000 in recovered
revenue
= $163,000 total annual
impact

Why pay for a desk and a chair when you can pay for results?

Everything Included

Your Complete
Digital Infrastructure.

We don't just sell an app — we build a permanent asset for your business. Everything you need to capture, quote, and close, integrated into one seamless machine.

Proprietary AI Admin

A custom-trained AI Brain built exclusively on your business rules, rates, and zones. It's your front-office filter that never sleeps and never gets it wrong.

Field Ops Dashboard

The mobile closing tool that puts your entire pricebook in your pocket. Generate professional quotes and take deposits before you leave the driveway.

Eco-Sync Pipeline

Your data flows seamlessly across the multiple tooles you use — no double entry, no dropped leads.

done-for-you Access

White-glove onboarding and strategy support. We don't just build the tech — we ensure your sales logic is optimised for maximum conversion from day one.

Automated Reporting

Live visibility on your close rates, lead sources, and revenue secured. Real-time data to help you make better business decisions — without opening a spreadsheet.

Security & Continuity

Enterprise-grade encryption and 99.9% uptime guarantee. Your business is protected, your data is yours, and your system is always online — rain, hail, or public holiday.

You Own Your Data. Period.

We build the infrastructure, but the leads, the customer data, and the pricebooks are 100% yours. You are never locked in in a way that risks your intellectual property.

Start here ... before your competitors do
Your Command Centre

Every Lead.
Every Stage.
One Screen.

While you're on the tools, your Smart Inbox is qualifying leads, scoring their motivation, and keeping your pipeline moving. Log in and see exactly where every opportunity stands.

100% Leads Captured & Logged
AI Motivation Score on Every Lead
Live Pipeline Status Always Current
0 Leads Lost After Hours
Get Your Dashboard Live
First5 Smart Inbox Dashboard — Lead Management Command Centre
Proactive Revenue Intelligence

While You're on the Tools,
First5 is Finding
Your Next Big Job.

Most businesses only win work that comes to them. First5 clients get an unfair advantage — every morning our system scans every active New Zealand government tender and matches them against your business profile. If there's a fit, you hear about it before your competitors even know it exists.

1
During onboarding, we build a detailed profile of your business — trade, zones, capabilities, capacity, and certifications.
2
Every day at 6AM, our system scans the full NZ Government GETS tender database and cross-references every new listing against your profile.
3
When there's a match, you get an instant notification with the tender details, value, and closing date — so you can move first.
Get This Working For You
Today's Tender Matches Live Scan
Wellington City Council
Emergency Plumbing & Drainage Maintenance Contract
$340,000 Strong Match
Kāinga Ora — Homes & Communities
Residential Heating & Hot Water System Upgrades
$1,200,000 Strong Match
Auckland Transport
Depot Facility Maintenance — Plumbing Services
$185,000 Worth Reviewing
Ministry of Education
School Infrastructure — Sanitary Upgrade Programme
$92,000 Low Match
Common Fears · Simple Facts

Your Strategy
Session Awaits.

Everything you need to know about integrating First5 into your specific business operations.

"Is my business data and pricebook secure?" +
Absolutely. We use enterprise-grade encryption for all data storage. More importantly, you retain 100% ownership of your data. We build the infrastructure, but the customer database and pricebooks are yours. You are never "locked in" in a way that risks your intellectual property.
"I'm not tech-savvy. How hard is this to manage?" +
You don't manage it — we do. Our white-glove onboarding means we build the AI brain and handle all the API syncs for you. Your only job is to use the Field App on your phone, which is as easy as sending a text message. We carry the technical burden entirely.
"What happens if the AI gives a wrong answer?" +
First5 is a "closed-loop" system, trained specifically on your pricebook and services. We hard-wire it to your business facts. If someone asks a question outside its training, it simply transitions to a human follow-up — ensuring professional continuity without hallucinations.
"How does the 15 sports per month / Grace Period work?" +
We only take 15 clients per month for white-glove setup. You pay to secure your spot, but the clock on your 1-year subscription doesn't start until we click 'Go Live.' The weeks we spend onboarding and training your system are essentially free — your year begins the moment you're ready to win.
"What does the onboarding process look like?" +
Great question. This is such an importat step in the process. Once you've secured your spot with us, we'll send you some requests for information. This will give us a great start point to start building your profile. We'll then likely ask you a few more specific questions until we've got your profile absolutely nailed down. This process can take anywhere from 2-4 weeks.
"Does this work for non-trade businesses too?" +
Absolutely. The First5 AI Admin works for any service-based business — law firms, wealth advisors, solar companies, real estate agents, and more. The Field App with on-site quoting is built specifically for trades and businesses that visit clients. If you don't need the field app, First5 AI Admin is available as a standalone product.

Ready to Deploy Your Digital Team?

Secure your spot in the next cohort. We'll handle the build. You handle the growth.

  • Proprietary AI Business Admin Brain
  • High-Speed Field App Closing Dashboard
  • White-Glove Data & CRM Synchronisation
  • Subscription Clock "Onboarding Pause" Guarantee
  • 100% Data Ownership & Intellectual Property
yes! get me first5

Strictly Limited to 15 Spots per Month

FIRST5
SUCCESS
PROMISE

My Personal
Commitment To You.

I know the trades. I know that 'new software' usually means more work and more wasted hours. First5 is different because we don't just sell you a tool — we build you an infrastructure.

Because I only take 15 clients a month, my team and I are personally responsible for your data sync, your AI training, and your technical success. We don't hand over the keys until your system is fully calibrated to your business rules and ready to handle live traffic.

Your year of service only officially begins the moment we successfully 'Go-Live' with your onboarded system. That is my promise to you.
Ian Leitch, Founder, First5
Secure Your Spot — I'll Handle the Rest

Risk-Free Setup · Professional Support

Based on Your Numbers

A $4,500 average job, 10 leads missed every month, and a 20% close rate with First5 — you're currently leaving $108,000 on the table every year. First5 costs $3,750.

The maths isn't complicated.

Your Fully-Loaded System:
  • 24/7 AI Website Sales Agent Included
  • Instant After-Hours Lead Capture Included
  • On-Site Mobile Quoting (Phone-to-PDF) Included
  • Integrated Credit Card Payment Facility Included
  • The Technical Vault (Ask Your Tech-Chat Agent Anything) Included
  • Google Calendar Job & Task Sync Included
  • Automated Lead Qualification & Booking Included
  • Daily NZ Government Tender Monitoring Included
  • White-Glove Pricebook & Zone Calibration Included
  • Total Business Infrastructure Ready to Deploy
Annual Access
$3,750
+ GST / year
The Launch Guarantee: Your 365-day countdown does not begin until your system is calibrated, tested, and live.
Secure Your Spot Now

Limited to 15 spots per month

Your decision today unlocks:
$55,000 in admin overheads
$108,000 in revenue recovered
= $153,000 total annual advantage

Replace ~$55k in admin overhead for just $10.27 per day.